Matthew Gardner

I'm Managing Director of Strategy and Technology at FUNDAMENTALCo, where I'm building the platform that scales elite strategic judgment.

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The Slop Leak Theory
April 2025
How to Become Your Agency's Chief A.I. Officer
February 2023
Advertising is being squeezed from both directions
February 2023
Maintaining the cultural liquidation gap
September 2022
Creative on autopilot
September 2020
Wheat pasting over laziness
August 2020
Decks are mysticism for business
November 2019
Ghost content
November 2019
Kanye and the zero-touch cultural product
October 2019
The frenetic standstill of entertainment
October 2019

The full archive of Stupefy, 103 issues from 2018 to 2025, is here.