I'm Managing Director of Strategy and Technology at FUNDAMENTALCo, where I'm building the platform that scales elite strategic judgment.
Before that I was a creative director and strategist at Droga5, where I led the development of Dwayne Johnson's lifestyle brand Project Rock, rebranded the entertainment conglomerate Endeavor, and directed strategy for Newcastle Brown Ale, the New Museum, Hennessy and Spotify. I've been on teams awarded at Cannes Lions, the Effies and the Jay Chiat Awards. Forbes named me to their 30 Under 30 list in 2015.
In 2020 I co-founded Rumfoords, a creative studio at the intersection of culture and emerging technology. We launched adidas Into the Metaverse, which generated $43 million in 72 hours, and built Ralph Lauren's first Web3 platform.
I write a newsletter called Stupefy about culture, media and advertising since 2018. The archive is here.
Selected writing and press: Shots, Adweek, Forbes 30 Under 30, Ad Age.